The Reception theory has a strong relation to my teaser trailer as the storyline is not entirely given away and as in most cases the storyline is not present at all and instead only vague clues are presented to the audience. Therefore the meaning of the text is not inherent in itself in first viewing and alike this theory a teaser will be dependent on the audience to elicit some meaning or at least an independent meaning directed by the clues I give them. However, the clues I give through the trailer can be interpreted differently depending on the audience own individual experiences which on a smaller scale could mean experiences in viewing different films of the same genre of with my teaser familiar interests such as reality TV or the fame culture in today's society.
The Obstinate theory can also be considered in the case of my teaser trailer and poster. With a mystery around the entire storyline as well as the outcome/ending and progression of the film this will provoke intrigue within the audience. The need to satisfy this intrigue will be intensified when they begin to elicit their own meaning through the clues that they see. They will seek certain parts of the trailer as well as images from the movie poster to speculate about the film and create their own idea as to how the film will begin/play out and end.
The Two-step flow theory is something movie campaigns as well as magazine sales are extremely dependnet on. When viewing trailers or magazine covers the spread of these products are dependent on audience with higher media literacy [& opinion leaders] to diffuse the content to others. This is what makes Youtube views of trailers, Google search stats for the movie's title as well as cinema ticket/magazine sales so important when determining the success of a movie campaign.
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