Whilst researching existing film magazines I came across one that had a female target audience. A cover of one of its issues can be seen above and just by analysing it you can see that they have targeted their audience through quite stereotypical devices. The advertising slogan 'Britain's first women's film magazine' is a recurring feature on it's issues but regularly featuring colours that connotate a feminine readership such as purple and pink. The font used for the logo is very clean cut which paired with the word 'STUDIO' creates a sense of glamour continued with the font used for the cover lines such as 'New Year, New Role?' which is very similar to the font used in leading fashion magazines such as Elle and Vogue. These stereotypical interests of fashion, glamour and sex/relationships are continued throughout the magazine with regular features on these topics as can be seen on the website...
As well as this being stereotypical interests of women it is also a technique of borrowed interest to widen the readership of the magazine. Where most film magazines such as Empire and TotalFilm target a male audience it is not enough for STUDIO to simply reach it's audience by providing it with something that no one else is, instead they have taken the usual features of women's magazines and giving them a 'hollywood/film' angle.
As my market research has shown my film will appeal to males as well as females but as my film features reality TV, the topic of being a celebrity and features a female character as it's protagonist, whilst these might also appeal to males they will primarily reach a female audience. However, creating a film that portrays these features through the thriller genre gives a darker sense to my brand identity, and so adopting a feminine tone as can be seen in STUDIO magazine would send out the wrong message to my audience unless it was made explicit that the type of film the magazine is featuring has effected the features included on the cover such as images and cover lines.
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