Movie Poster Mock-Up & Audience Feedback

These are rough mock-ups of some of the poster ideas that I have had for my movie. Font's and pictures are not exact, my aim was just to materialise some of my ideas so that I could make a better judgement. There are some features I have featured in both and hope to feature in my final poster:

• The details of the release are not entirely precise which was my intention as a lot of people viewing this poster will not have heard of the film before so the main aim of it is to raise awareness of crucial details such as the title.
• I have chosen to have the title of my film 'watchREALITYwatch' at a slanted angle in the centre of the poster to reinforce this as a main feature.
• I have featured film reels, that at the moment has blank squares within it, however, what will feature here is shots from the film, e.g the woman being watched in her day to day life, which to an audience unaware of the film's plot will give slight clues from the angle of the photos watching the woman in a big brother style. 

My first idea was a poster which used a lot of black to create a very dark mood. As the colour black usually connotates negative feelings and is often associated with mystery, fear, death etc. it is a symbol that is extremely suited to the type of film I am trying to advertise. Using shots of the keyboard and the mouse are a clue to the type of film which, I have already discussed, could be considered a technology thriller. Just above the film reels will be a shot of the woman looking upwards (as if she is looking at a camera) looking scared and shocked; because she is surrounded by a lot of black and shots of herself being watched she is immediately put in a vulnerable position enforced by the scared expression on her face. This develops the main character and again provides clues to the film's storyline. 

In my second idea I have used 2 film strips which again go diagonally in opposite directions across the poster. I have place main details, such as the title and the tagline, underneath these strips as they act as leading lines in my poster therefore drawing the eye in the same direction as the details ensures they are acknowledged by my audience. Having these details slanted also encourages the viewer to physically interact with my poster (i.e tilting their head) which is an aim I've continued to use with my tagline. The tagline itself is very provocative with a mode of address that is very sinister and authoritative. It almost imitates the voice of an antagonist present in the film asking the viewer a direct question which places them within the film and provides clues to the storyline. Another repeated feature is the photo of my protagonist in the centre of the poster, however this time I have shown an overly happy expression which would juxtapose the negative shots in the film strips as well as the tagline. Having the film reels cover her eyes does a similar thing to my first idea in making her vulnerable because she is literally blind through the ironic sense of her being watched all the time and the title commanding the audience to watchReality. 

Feedback

For technical feedback as well as hearing the opinions of the over 18 females and males that the movie would be aimed at I showed my mock ups to my class. Unfortunately not all of my feedback has been recorded due to technical difficulties but what I learnt from my feedback was that the clearer poster [my first mock up with the strips over the females face] had more intriguing ideas that encouraged more thinking and interaction from its audience creating more of an active audience. My teacher was also their to provide technical feedback and as she said my second mock up was more explicit about it's content it got me thinking into what the aim of my poster was. As I have chosen to create a poster that would be released quite earlier in the campaign for my movie and therefore one that is more intriguing and as other people in the class also said to me 'the juxtaposition I have used as well as the brighter colours with the more sinister photos is much more intriguing also'. In conclusion I have decided to go onto create my second poster as this is the one that has got the most positive feedback and seems to be the one best suited to my target audience.