Sunday 22 January 2012

Magazine Title Development

After narrowing down my titles to 'TAKE2' and 'CLOSE-UP I have now gone onto looking at font styles that I feel would best suit my film magazine cover taking into consideration the readership I am aiming to attract and the brand identity I want to portray.

Evaluating Fonts:
Segoe UI -



Monotype Corsiva -

Baskerville Old Face - 



To make the right decision in what title to go for and in what font I have printed 25 sheets with this selection of titles and fonts on it and placed tick boxes beside all of them. After handing them out to people within my target audience I then got the sheets back with the individuals favourite title. In conclusion the title that did the best was TAKE2 in a variation of styles. As well as this the bottom fonts in both CLOSE-UP and TAKE2 done the best in comparison to the other fonts.

My next step is to produce both titles into different mock ups although as it stands TAKE2 seems to be the preferred title in the bottom choice of font.

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