Exhibition of Teaser Trailers

As said in the previous post; most teaser trailers are created before or during the actual production of the full film itself. The most common way of exhibiting a teaser trailer is to attach it to a film with a similar genre during it's exhibition in a cinema. Doing this hooks the audience immediately as they will have come to see this particular film because of its genre and therefore the teaser would directly meet their interests. An example of this is when The Incredibles had a teaser trailer that was attached to Finding Nemo 18 months prior to the films release...

   

The films are similiar in several different ways..

• They are both distributed by Walt Disney Pictures and use Pixar Studios.
• They are both animated.
• They are both aimed at the same audience: Young Children and Family Audiences.
• Both have elements of comedy and adventure.

As most movies have official websites specifically created for the audience interested in the film, teaser trailers are often shown there. For example, Inception shows all of the trailers shown to promote the film on the video section of the website. 

For TV exhibition, teasers for movies (or TV Spots) are shown during the usual ad breaks. A most recent film that does this is Contagion which shows several different teasers which can all be viewed on the WarnerBrosPictures YouTube channel as well as between TV Programmes. As you can see the WarnerBrosPictures has themed their channel around the release of the film even a few weeks after the actual release date.

In the USA, exhibitors will pay millions of dollars to secure a 30-second ad break during the Super Bowl because of it's high viewership (in the past reaching 50% of households). Also, playing TV Spots during a break for a programme that may hold similarities to the film that is attempting to be promoted would increase interest much like the attachment to similar genres in cinema exhibition.

However, recently the exhibition of teaser trailers has modernised and, as well as using these techniques, video sharing websites such as YouTube have allowed a new way for exhibition. 

As you can see here, most distributors such as Sony Pictures will exhibit the teaser trailers for the movies that they distribute such as 'The Social Network'. The trailer was released in June whilst the film was not released in the UK until October and was available for anyone who searched any words related the the movie. As well as those who deliberately searched for footage concerning the movie, there are those who could be watching other trailer from Sony Pictures and could be directed to this through the Related Videos bar on the right hand side.